TECHNOLOGY & ENTREPRENEURSHIP
IN DIGITAL SOCIETY

On November 9, 2021, the Plenary Session of the TEDS'21 conference took place, which is an integral part of the IX International Scientific and Practical Conference "Management Sciences in the Modern World". This year, due to the tense epidemiological situation, the event was held online. In total, about 450 people took part in the conference, 250 of them were students.

The conference has become a kind of brand, which includes more than fifteen different sections, - said the Dean of the Faculty of Higher School of Management of the Financial University (Russia) Arkady Trachuk , who moderated the plenary session.

- «The events that we are holding this year cover many areas of research in the field of management, public administration. This is certainly important in today's rapidly changing world, which is under the influence of the effects of the pandemic, on the path of digital transformation, and which has already realized the need to solve environmental problems. All these topics are the subjects of research, discussion in the field of real management and university research. We will discuss these issues during our events»

Arkady Trachuk said that in 2021 the conference participants would include representatives of Latvia, the Republic of Fiji, Kuwait, India, Uzbekistan, the Donetsk People's Republic, and Russia. Our country was represented by seven regions: Moscow and the Moscow region, Bryansk, Tver, Saratov, Arkhangelsk regions, the Republic of Tatarstan, Krasnodar Territory. The sections were attended by delegates from 25 universities, including 6 foreign ones.

The central event of the first day of the conference was the plenary session, during which representatives of Germany, Slovenia, Uzbekistan and Russia made presentations. The plenary session was opened by Arkady Trachuk. In his report, he talked about the goals of introducing digital technologies in the Russian industry. The speaker presented the results of the research carried out in the Department of Management and Innovation of the Faculty of Higher School of Management by a team of researchers.

"In the course of our work we identified 11 technologies that can have an impact on enterprises, and in which enterprises may be strategically interested. Among such technologies: robotization, additive technologies, radio frequency identification, blockchain, artificial intelligence technologies, cloud technologies, big data, digital twins and a number of others, - the speaker comments. "We also saw three key goals that practically all enterprises formulate for themselves: they are increasing labor or equipment productivity, adaptability and speed of response to changes, and the speed of bringing goods to market."

The report of Chaired Professor of Entrepreneurship in Technology and Digitization, endowed by the Daimler Fund in the Stifterverband, (Germany) Alexander Brem dealt with the artificial intelligence as a technology that allows to manage innovation. The expert is convinced that artificial intelligence will become the most important technology that will contribute to the development of technologies in the 21st century.

"Artificial intelligence is both an initiator and a coordinator of innovation, but in different contexts. The initiator works with young companies in terms of software and product line. The coordinator, in turn, works with hardware applications and product launch to the market," the speaker emphasized.

Jörg Geisler, Head of Finance and Risk Management at S-Kreditpartner GmbH, specialist in consumer lending at savings banks (Germany), examined an important topic - risk management in the era of digital innovations using the banking industry as an example .

"The digital transformation of our industry began about 10 years ago. It has already demanded investments in the amount of billions of euros and is not yet completed, says the speaker. - Recently, the European banking sector has been undergoing profound changes. There are three main drivers of these changes: after the 2007 financial crisis, the regulator's requirements for banks increased, and they were a challenge for our industry before. In parallel with this, the digital revolution began, and a whole wave of new startups in fintech appeared, which put pressure on traditional players who were forced to digitalize their business models. "

Dean of the Faculty of Economics and Business (FEB) of the University of Maribor and professor of e-business and information management (Slovenia) Samo Bobek presented his speech within the framework of the topic "Digital transformation impacts on business models". His presentation dealt with the digital transformation of the business models.

According to Samo Bobek, digital transformation is the integration of digital technologies into a company's business. The speaker's theory is based on a canvas of business model elements at the structural level that allow companies to refine their objectives. This business model was once formulated by the Swiss expert Alexander Osterwalder, who developed a strategic management tool or a diagram with 9 blocks, describing the different business processes of an organization. In other words, the expert showed the user experience in a digital transformation canvas, including cost models, income models, interaction models with consumers and partners, and then the structure that will result from the transformation.

The speaker concluded that there is probably no better business model. Each company needs to plan its steps, as well as where to plan changes and apply technologies and concepts.

The head of the international project office, associate professor of the Department of Digital Economy and Information Technologies of the Tashkent State Economic University (Republic of Uzbekistan), Azizjon Bobodjonov, spoke about new discoveries in the service sector during the era of digital transformation in his report on the topic "Reinventing the services in the digital age".

"The service sector accounts for 63% of all world welfare, in Russia 56% of this sector is the country's GDP. That means, a lot depends on this sector of the economy," the speaker noted. - Future economic growth depends on how services develop. And service innovation depends on e-services - the Internet, robots, and so on. Transactions are increasingly being done through technology. "

After the plenary session, the thematic sections took place in the following areas:

- Innovation and Technological Entrepreneurship

- Sustainable Development and Entrepreneurship

- Change management and leadership

- Business strategies and sustainable development

- International management and business

- Theoretical management issues

- Theory and practice of project management

- Corporate governance and corporate social responsibility

- Operations management and business process management

- Strategic financial management

- Public administration and problems of public sector efficiency

- Management of large cities and urban agglomerations

- Real sector investment management

- Crisis management and business continuity management

- Systems analysis in management

- Knowledge and talent management

- Sports digital governance

- Digital Marketing and Marketing Communications

- Formation of an innovative strategy in the context of the fourth industrial revolution.

On November 10, the work of the conference continued - meetings of the youth sections took place.